Where the excellence comes standard

As a wholesale purchasing & distribution company, our ultimate set of products includes sugar, cooking oils, soft drinks, fruit & vegetables, Asian spices and some catering products. We sell their products to the chain of supermarkets who buys bulk from us, but we provide distribution to their chain of outlets in different places according to their requirement without any transportation pressures or headaches for the buyers. Generally, such operations will be run from one or more warehouses where inventory goods are received and later shipped to the buyers according to their convenience. We use the warehouses of the manufacturers where we pay & reserve, book in advance or in credit terms. We will also make use of the warehouses of the companies or chain of supermarkets whom we supply in large volumes to store the good and later sending it to other branches.

We will earn a specific percentage of profit margin depending on the availability, cost involved, demand for the product. We also earn profits through a fixed commission based on a genuine contract where right prices, terms & conditions are agreed by the companies. As a wholesale distribution company, we will be buying to sell at a profit, similar to a retailer world. But the only difference is that we work ina business-to-business strategy by selling to retail companies and other wholesale firms like our own, and not to the buying public. However, western link traders will buy from ‘the source’ and then sells to a reseller. For example, we may buy a pallet of sugar (1kgx15x80) from its manufacturer or other sources like Costco, Bestway, East End, Barton & Redman, Giro and then later sell to the retail chain of supermarkets at a very competitive price.

We will be doing such a true buying & selling game one with exceptional negotiation skills, a nose for sniffing out the next hot item in a particular category. The real idea is to buy the products at a low price what we possibly could buy, and then make a profit by tacking on an amount that still makes the deal attractive to the customer. The expected turnover is assumed to be between £50,000 - £80,000 per annum. We will be elaborating on the business grow from the warehouse to warehouse business to a much bigger business venture to make the company activities available to large set of target customers